发明名称 |
Methods and apparatus to compensate impression data for misattribution and/or non-coverage by a database proprietor |
摘要 |
Methods and apparatus to compensate impression data for misattribution and non-coverage by a database proprietor are disclosed. An example method includes obtaining a count of media impressions occurring on a first type of computing device, a first portion of the media impressions corresponding to persons for whom demographic information is recognizable by a database proprietor and a second portion of the media impressions corresponding to persons for whom demographic information is unavailable to the database proprietor; and determining the demographic information for the second portion of the media impressions based on a first probability that media corresponding to the media impressions is accessed on the first type of computing device and based on a second probability that media is accessed on a second type of device. |
申请公布号 |
GB2539588(A) |
申请公布日期 |
2016.12.21 |
申请号 |
GB20160016110 |
申请日期 |
2014.12.04 |
申请人 |
The Nielsen Company (US), LLC |
发明人 |
Kumar Nagaraja Rao;Tianjue Luo;Albert Perez;Stephen S Bell;Mimi Zhang;Jennifer Haskell;David Wong |
分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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