| 摘要 |
A content server for transmitting content items for inclusion in a web page. The content server comprises a web interface arranged to receive requests for content items and to transmit content items in response to such requests, and a content provider store arranged to store details of content providers and, for each content provider, at least one set of one or more properties of a request. The content server further comprises a decision engine arranged, in response to a request for a content item being received by the web interface, to: determine one or more properties of the request; determine a content provider from the content provider store for which the determined properties of the request match a corresponding set of properties for the content provider; and transmit, via the web interface, a content item provided by the determined content provider for inclusion in the web page. |
