Near-field communication (NFC)-based retail experience using a retail kiosk or mobile device

摘要

A customer is provided with a personalized retail experience using a retail kiosk or mobile device that is enabled for near-field communication (NFC). The kiosk is provided with customer identifying information through an NFC-based communication with a customer's user device. The kiosk authenticates the customer based on the identifying information, retrieves retail information associated with the customer from a back-end server, and provides the personalized retail experience using the retrieved information. In one example, the personalized retail experience is provided based on customer-input received through an NFC reader of the kiosk. Also, the mobile device can be provided with a retail store identifier through an NFC-based communication link with an NFC tag for the store. The personalized retail experience can then be provided through the mobile device based on retail information for the retail store that is retrieved by the mobile device based on the identifier obtained through NFC.

主权项

1. A mobile device comprising:
a display unit for displaying information to a user; a user-input interface for receiving user input from the user; a near field communication (NFC) reader for communicating with NFC-enabled devices and tags; a wireless network communication interface for communicating across a mobile wireless communication network; a processor; and a memory storing instructions which, when executed by the processor, cause the mobile device to provide an NFC-based retail experience to the user by performing functions including functions to:
establish an NFC-based communication link with an identifier NFC tag that is placed in the vicinity of the NFC reader, wherein the identifier NFC tag is configured to communicate an identifier of a retail store;in response to receiving the identifier of the retail store from the identifier NFC tag over the NFC-based communication link, retrieve retail information associated with the retail store from a back-end server of the mobile wireless communication network using the wireless network communication interface; andprovide a personalized retail experience to the user through the user-input interface and the display unit based on the retrieved retail information associated with the retail store,wherein the function to provide the personalized retail experience comprises functions to:detect a first NFC tag that the user places in the vicinity of the NFC reader, the first NFC tag associated with a first product or service;retrieve information related to the first product or service from the back-end server of the mobile wireless communication network using the wireless network communication interface; andcause information regarding compatibility of the first product or service with a second product or service to be provided from the mobile device to a retail kiosk via the wireless network communication interface of the mobile device for display on the retail kiosk,wherein the retail kiosk is in or is associated with the retail store.