Identifying software application events

摘要

In one embodiment, a method includes receiving, by a server computing device, a notification which includes: information associated with the identity of the user associated with the user-initiated event or with the identity of the client computing device; a variable, pre-determined string of symbols for the user-initiated event associated with the notification; a variable number describing a value of an attribute associated with the user-initiated event; and a variable parameter describing an attribute of the user at or near the time of the event or an attribute of the variable number. The method includes correlating, by the server computing device, the user-initiated events with a user; and determining, by the computing device, a description of the user-initiated event associated with the notification based at least in part on the string of symbols.

主权项

1. A method of monitoring and correlating software related events, the method comprising:
receiving, by a server computing device, a notification indicating that a user-initiated event associated with a software application on a client computing device has occurred, wherein the notification includes:
information associated with the identity of the user associated with the user-initiated event or with the identity of the client computing device;a predetermined string of symbols that describes the user-initiated event;a number describing a value of an attribute associated with the user-initiated event, wherein the number identifies a frequency of use of a functionality of the software application or an amount of a purchase associated with the software application; anda parameter describing an attribute of the user at or near the time of the event or an attribute of the number; in response to receipt of the notification, correlating, by the server computing device, the user-initiated events with the user; determining, by the server computing device, a description of the user-initiated event associated with the notification based at least in part on the predetermined string of symbols; and determining, by the server computing device, an advertising campaign for a user based on the correlation and the determining steps.