ENRICHED LOCAL ADVERTISING FOR SMALL CELLS

摘要

Systems, methods, and apparatuses for enriched local advertising for small cells are described. A small cell or its components may host an advertising engine on an edge computing device that may be co-located with the small cell. The small cell may determine local information regarding an operating context of the mobile device in the small cell. The small cell may transmit advertising content to the mobile device based on the local information regarding the mobile device. The small cell may physically augment an output device in the small cell. The small cell may also serve a richer version of the advertising content to the mobile device based on local information regarding the mobile device, which may include physical location data for the mobile device. The small cell may be a small cell base station or wireless access point in close physical proximity to the mobile device.