ADAPTIVE MULTI-DEVICE CONTENT GENERATION BASED ON ASSOCIATED INTERNET PROTOCOL ADDRESSING

摘要

A system for adaptive multi-device content distribution based on associated internet protocol (IP) addressing, the system including: a computer processor; a content engine executing on the computer processor and configured to: identify media content served to a television client; identify a client internet protocol (IP) address associated with the television client; submit, to a content exchange service, a request for content placement opportunities; receive content placement opportunities from the content exchange service, each content placement opportunity identifying at least a portion of a source IP address; identify, based on the provided portion of the source IP address, a subset of the content placement opportunities associated with the client IP address; and a content provider configured to: identify content relevant to the media content; and provide the content for the subset of the content placement opportunities.

主权项

1. A system for adaptive multi-device content distribution based on associated internet protocol (IP) addressing, the system comprising:
a computer processor; a content engine executing on the computer processor and configured to:
identify media content served to a television client;identify a client internet protocol (IP) address associated with the television client;submit, to a content exchange service, a request for content placement opportunities;receive content placement opportunities from the content exchange service, each content placement opportunity identifying at least a portion of a source IP address;identify, based on the provided portion of the source IP address, a subset of the content placement opportunities associated with the client IP address; and a content provider configured to:
identify content relevant to the media content; andprovide the content for the subset of the content placement opportunities.