| 发明名称 |
SELECTING VIDEO ADVERTISEMENTS BASED ON ADVERTISEMENT QUALITY |
| 摘要 |
Embodiments of the present invention relate to facilitating selection of video advertisements for presentation in association with a video. In embodiments, advertisement quality associated with various video advertisements is referenced. Generally, the advertisement quality indicates a probability a viewer will continue viewing a portion of a video following presentation of the video advertisement presented in association with the video. The advertisement quality associated with the video advertisements is used to select one or more video advertisements for presentation along with the video. An indication of the selected video advertisements can be provided for integration with the video to present to the viewer. |
| 申请公布号 |
US2017127107(A1) |
申请公布日期 |
2017.05.04 |
| 申请号 |
US201514932638 |
申请日期 |
2015.11.04 |
| 申请人 |
ADOBE SYSTEMS INCORPORATED |
发明人 |
Kar Wreetabrata;Swaminathan Viswanathan |
| 分类号 |
H04N21/2668;H04N21/2547;H04N21/262;H04N21/81;H04N21/234 |
主分类号 |
H04N21/2668 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method for selecting video advertisements, the method comprising:
obtaining advertisement quality associated with a plurality of video advertisements, each advertisement quality indicating a probability a viewer will continue viewing a portion of a video following presentation of the video advertisement presented in association with the video; selecting at least one of the plurality of video advertisements for presentation along with the video based on the advertisement quality associated with the plurality of video advertisements; and providing the selected video advertisements for integration of the selected video advertisements with the video for presentation to the viewer. |
| 地址 |
SAN JOSE CA US |
