发明名称 |
SYSTEMS AND METHODS FOR REDUCING DIGITAL VIDEO LATENCY |
摘要 |
Examples of the systems and methods described herein relate to reducing latency issues associated with playing online digital video on client devices. An example method includes: determining that a client device of a user is displaying a web page; determining a likelihood that the user will select content on the web page associated with a digital video; and determining that the likelihood exceeds a threshold and, based thereon, performing at least one of the following steps before the user selects the content: initiating a mediation process to identify the digital video associated with the content; unwrapping a video tag associated with the digital video; storing at least a portion of the digital video on the client device; stitching the digital video together with a second digital video; and/or initializing a video player for displaying the digital video on the client device. |
申请公布号 |
US2017127123(A1) |
申请公布日期 |
2017.05.04 |
申请号 |
US201615341888 |
申请日期 |
2016.11.02 |
申请人 |
AppNexus Inc. |
发明人 |
Lidow Arel I.;Hoffert Eric M.;Krassel Alexander;Pitts Vikki;Weiss Jeffrey;Sweeney Andrew;Kendall Matt |
分类号 |
H04N21/438;H04N21/472;H04N21/466;H04N21/234;H04N21/4782 |
主分类号 |
H04N21/438 |
代理机构 |
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代理人 |
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主权项 |
1. A computer-implemented method of reducing digital video latency, the method comprising:
determining that a client device of a user is displaying a web page; determining a likelihood that the user will select content on the web page, the content being associated with a digital video; and determining that the likelihood exceeds a threshold and, based thereon, performing at least one of the following steps before the user selects the content:
initiating a mediation process to identify the digital video associated with the content;unwrapping a video tag associated with the digital video;storing at least a portion of the digital video on the client device;stitching the digital video together with a second digital video; andinitializing a video player for displaying the digital video on the client device. |
地址 |
New York NY US |