SYSTEMS AND METHODS FOR OPTIMAL AUTOMATIC ADVERTISING TRANSACTIONS ON NETWORKED DEVICES

摘要

A method relates to receiving, by a processing device executing a decision framework, a request comprising a plurality of attribute values associated with an opportunity to place an ad on one or more devices associated with a user, generating a state dynamic model comprising a plurality of state variables based on the plurality of attribute values associated with the opportunity, determining a plurality of utility functions, wherein each one of the plurality of utility function is determined based on at least one of the plurality of state variables, calculating a decision based on the plurality of utility functions, wherein the decision comprises finding an extreme value of the utility functions to match one or more ads to the ad opportunity, and causing to provide the ad to a selection the one or more devices.

主权项

1. A method comprising:
receiving, by a processing device executing a decision framework, a request comprising a plurality of attribute values associated with an opportunity to place an ad on one or more devices associated with a user; generating a state dynamic model comprising a plurality of state variables based on the plurality of attribute values associated with the opportunity; determining a plurality of utility functions, wherein each one of the plurality of utility function is determined based on at least one of the plurality of state variables; calculating a decision based on the plurality of utility functions, wherein the decision comprises a selection of an ad from an inventory as an optimal match to the ad opportunity; and causing to provide the ad to a selection of the one or more devices.