System and method for managing targeted social communications

摘要

A system and method are provided for targeting customers through social networks. Social media data of interest associated with a plurality of social media objects are extracted from at least one social networking platform. The social media data of interest are stored. The social media data are classified according to pre-defined categories. Based on the classifying, a subset of the plurality of social media objects relevant to a campaign targeting customers is identified. At least one social media object of the subset of social media objects is presented to a user in a form adapted to facilitate user action on the at least one social media object.

主权项

1. A system for targeting customers through social networks, the system comprising:
at least one processor; a network interface; and non-transitory computer-readable memory in communication with the at least one processor, the memory storing processor-executable instructions; the at least one processor, when executing the processor-executable instructions, causes the system to:
extract social media data of interest associated with a plurality of social media objects from at least one social networking platform, by way of the network interface;analyze the social media data of interest to calculate a likelihood that a customer will engage in a pre-defined activity of interest;store the social media data of interest in a data repository;classify the social media data of interest according to pre-defined categories;based on the classifying, identify a subset of the plurality of social media objects relevant to a campaign targeting customers; andpresent, to a user, at least one social media object of the subset of social media objects in a form adapted to facilitate user action on the at least one social media object.