System and method for providing integrated advertising in a television distribution network

摘要

A system and method for providing integrated advertising in a television distribution network is disclosed. The system comprises a storage module, a processor in communication with the storage module and a chroma-keying module. The storage module stores one television program and one image to be integrated with the television program. The processor divides a background of the television program into a plurality of frames. The processor identifies the background color of each spatial frame. The chroma-keying module compares the background color of each frame with a pre-selected chroma range for integrating the image into detected frame, when the background color of the frame matches with one key-color in the pre-selected chroma range. The spatial frame is replaced with a preset advertisement based on the type, genre and time of the telecast program on a plurality of channels.

主权项

1. A system for providing integrated advertisements, the system comprising:
a background scheduling module configured to schedule at least one image which is to be integrated into at least one television program to be broadcasted on a display terminal; a storage module configured to store the television program and the at least one image required to be integrated with the television program; a processor configured to superimpose at least one spatial marker identifiable by a corresponding unique key-color value, into at least a part of background of the television program, said processor further configured to divide the background of the television program into a plurality of frames, and identify the background color of each of the frames; and a chroma-keying unit having access to a plurality of key-color values, said chroma-keying unit configured to compare the background color of each of the frames with said key-color values, said chroma-keying unit further configured to identify the spatial marker by comparing a color of each of the frames with the key-color values, said chroma-keying unit further configured to superimpose the image into at least one frame identified as incorporating the spatial marker, only in the event that the color of the frame matches at least one of the key-color values corresponding to the spatial marker, said chroma-keying unit further configured to superimpose the image into at least one frame depending upon at least one of the background color of the frame and size of the spatial matrix.