Method and computer system for serving commerce information of an outsource provider in connection with host web pages offering commercial opportunities

摘要

An ecommerce outsourcing system and method provides hosts with transparent, context-sensitive e-commerce supported pages. The look and feel of a target host is captured for future use. The host is provided with one or more links for inclusion within a page on the host website that correlates with a selected commerce object, which may be contextually related to material in the page. The commerce object can be a product, a product category, or a dynamic selection indicator. Upon activation of the provided link, a visitor computer is served with a page with the look and feel of the host website and with content based upon the associated commerce object. Where the commerce object is a dynamic selection indicator, the content is selected at the time of activation based upon an analysis of the page containing the activated link.

主权项

1. A method of serving commerce information of an outsource provider in connection with host web pages offering commercial opportunities, the method comprising:
with a computer system of an outsource provider: upon receiving over the Internet an electronic request generated by an Internet-accessible computing device of a visitor in response to selection of a uniform resource locator (URL) within a source web page that has been served to the visitor computing device when visiting a website of a host that is a third party to the outsource provider, wherein the URL correlates the source web page with a commerce object associated with at least one buying opportunity of a merchant that is a third party to the outsource provider, automatically serving to the visitor computing device first instructions directing the visitor computing device to display commerce object information associated with the commerce object associated with the URL that has been activated, which commerce object includes at least one product available for sale through the computer system of the outsource provider after activating the URL; wherein the commerce object information is displayed to the visitor computing device on a composite web page visually corresponding to the source web page; wherein the visual correspondence relates to overall appearance of the composite web page as compared to the source web page, but excluding the commerce object information and the URL; and wherein second instructions directing the visitor computing device to download data defining the overall appearance of the composite web page are accessible to the visitor computing device through the Internet.