Tracking the influence of gift giving within a social network

摘要

Exemplary methods, apparatuses, and systems receive a gift giving event characteristic. A first set of one or more gift giving events within a first period of time that meet the received gift giving event characteristic are identified. Each of the gift giving events result in a narrative being published to a social network and are viewable by a group of one or more users of the social network. A second set of one or more gift giving events within a second period of time are identified. The second period of time is subsequent to the first period time. The second set of gift giving events are initiated by the group of one or more users. An amount of influence of a first user that initiated a gift giving event in the first set of gift giving events is determined based upon the second set of gift giving events.

主权项

1. A computer-implemented method comprising:
publishing narratives of gift giving events to a communication system viewable by users of the communication system on user devices; receiving a gift giving event characteristic; identifying, from the published narratives of gift giving events, a first set of one or more gift giving events within a first period of time that meet the received gift giving event characteristic; identifying a second set of one or more gift giving events within a second period of time, the second period of time being subsequent to the first period time, the second set of gift giving events being initiated by a group of one or more users able to view a published narrative of a gift giving event that was initiated by a first user and that was within the first set of gift giving events, the published narrative of the gift giving event associated with a user profile of the first user, the group of one or more users being able to view the published narrative based on connections between user profiles of the group of one or more users with the first user profile stored within the communication system; determining an amount of influence of the first user using the second set of gift giving events initiated by the group of one or more users that were able to view a published narrative of a gift giving event that was initiated by the first user and that was within the first set of gift giving events; and transmitting, to a user device associated with the first user that initiated the gift giving event, an advertisement or gift giving narrative to be displayed to the first user in response to the determined amount of influence being at or above a threshold value.