ONLINE SOCIAL REFERRAL NETWORK

摘要

Embodiments are directed to users viewing and referring cards of content to other users. A user may refer a card by endorsing the card. By friending other users, users form a social network. Thus, a user may refer a card to friends, friends of friends, and other users. Cards may include one or more card tallies that are specific to a particular user. Card tallies may refer to the number of friends, of the particular user, that have endorsed the card, the number of friends of friends that have endorsed the card, and other users that have endorsed the card. By viewing the card tallies, the particular user may determine a utility of the card based on the number of the user's friends that have endorsed the card, the number of friends of friends that have endorsed the card, and the number of other users that have endorsed the card.

主权项

1. A method for providing referrals of cards to users with a network computer that performs actions, comprising:
generating an association between a card and a first user based on a first user selection of the card and one or more privacy parameters that are provided by the first user and also associated with the card, wherein a display of a graphical representation of the card is structured to include a first portion of one or more of content and data on a front side of the card and to include a second portion of the one or more content and data on a back side of the card; determining a first card tally based on a number of users that are included in a card network and have a 1-degree connectivity with a second user in a social network; determining a second card tally based on a number of users that are included in the card network and have a 2-degree connectivity with the second user in the social network; and determining a third card tally based on a number of users that are included in the card network and have a degree of connectivity with the second user that is greater than a 2-degree connectivity in the social network; updating the card network to include the first user and an association with the first card, wherein the degree of connectivity between the second user and the first user, and the one or more privacy parameters are employed to provide one or more card tallies that are specific to the second user; providing the card with one or more card tallies to the second user; when one or more users of the card network graphically select the front side of the card for viewing, the first portion of the content is provided to the one or more users; and when the one or more users of the card network graphically select the back side of the card for viewing, the second portion of the content is provided to the one or more users.