Online-Advertising Script Service with Dynamic and Static Insertion

摘要

In one embodiment, a method includes accessing structured data associated with an online-advertising campaign, wherein the structured data includes header data options and parameter data options; sending to a client device for display an advertising-campaign template that includes text input fields corresponding to the structured data; receiving input from a user of a selection of at least one of the header data options, and for each of the selected header data options, a selection of at least one of the parameter data options; and automatically generating a script that includes the selection of the header data options and the parameter data options, and wherein the script provides instructions to display a particular advertisement on a search-results interface on a webpage.

主权项

1. A method comprising:
by a computing device, accessing structured data associated with an online-advertising campaign, wherein the structured data comprises one or more header data options and one or more parameter data options; by the computing device, sending to a client device for display an advertising-campaign template comprising a plurality of text input fields corresponding to at least some of the structured data; by the computing device, receiving input from a user that comprises:
a selection of at least one of the header data options or a first text string input into a first text input field of the plurality of text input fields that specifies at least one of the header data options, andfor each of the selected header data options, a selection of at least one of the parameter data options or a second text string input into a second text input field of the plurality of text input fields that specifies at least one of the parameter data options; and by the computing device, automatically generating a script, wherein the script comprises the selection of the at least one of the header data options and the selection of the at least one of the parameter data options, and wherein the script provides instructions to display a particular advertisement on a search-results interface on a webpage.