System and method for targeting content based on identified audio and multimedia

摘要

The present disclosure relates to systems and methods that recognize audio queries and select related information to return in response to recognition of the audio queries. The technology disclosed facilitates easy designation of aggregate user experience categories and custom audio references to be recognized. It facilitates linking and returning of selected information in response to recognition of audio queries that match the designated aggregate user experience categories or custom audio references to be recognized.

主权项

1. A method of preparing to recognize non-textual user queries and related information to return, the method including:
receiving from a promoter's system a selection of an uploaded target audio reference and one or more bids to deliver one or more promotional content items responsive to an audio query matching the uploaded target audio reference; processing the selected uploaded target audio reference and preparing it to be recognized; linking the uploaded target audio reference to the one or more bids to deliver promotional content items; and storing with a campaign at least the link from the uploaded target audio reference to the bids and the promotional content items.