Method and apparatus for detecting fraudulent advertising traffic initiated through an application

摘要

An approach is provided for detecting fraudulent advertising traffic initiated through an application. An advertising platform receives a request, from an advertising module, for serving of advertisement information, wherein code for executing the advertising module is integrated with other code of an application executing at a device. The advertising platform causes, at least in part, processing of the advertisement information to include at least one verification check of the advertising module, the code for executing advertising module, the application, the other code associated with the application, or a combination thereof. The advertising platform causes, at least in part, transmission of the at least one verification check in response to the request for serving of the advertisement information. The advertising platform causes, at least in part, processing of one or more results of the at least one verification check to determine a functioning of the advertising module.

主权项

1. A method comprising:
receiving, by an apparatus, a first request for modifying a functioning of an advertising module residing at a device; receiving, by the apparatus, a second request, via a network from the advertising module, for serving of advertisement information, wherein code for executing the advertising module is integrated with other code of an application executing at the device; processing, by the apparatus, the advertisement information in response to the first request, to include in the advertisement information, at least one verification check of the advertising module, at least one verification check of the code for executing advertising module, at least one verification check of the application, at least one verification check of the other code associated with the application, or a combination thereof; transmitting, by the apparatus, the at least one verification check included in the advertisement information to the device via a data channel unknown to the application in response to the second request; and processing, by the apparatus, one or more results of the at least one verification check to determine the functioning of the advertising module, wherein the advertising module is verified if the determined functioning of the advertising module includes, at least in part, the requested modification.