Customizing content presentation format in accordance with the category of device used to access the content

摘要

In some embodiments, a system identifies content for display on a user device. The system determines a device category associated with the user device. The system determines that the content for display on the user device comprises at least one of a group comprising a plurality of bank product options, a user assistance option associated with one or more of the plurality of bank product options, a plurality of questions associated with one or more of the plurality of bank product options, and a disclosure associated with acceptance of a selected bank product option of the plurality of bank product options. The system determines a presentation format for the content according to presentation rules that determine presentation format for the content on the user device according to the content and the determined device category.

主权项

1. A system, comprising:
a memory comprising presentation rules; and a processor communicatively coupled to the memory and operable to:
identify content for display on a user device;determine a device category identifying a user device type for the user device;determine capabilities of the user device based at least in part on the user device type;determine that the content for display on the user device comprises a plurality of bank product options, a user assistance option associated with one or more of the plurality of bank product options, a plurality of questions associated with one or more of the plurality of bank product options, and a disclosure associated with acceptance of a selected bank product option of the plurality of bank product options;access the presentations rules, wherein the presentation rules determine presentation format for the content to be displayed on the user device according to the content and the determined device category;determine a presentation format for the content according to the presentation rules that determine presentation format for the content on the user device according to the content and the determined device category, and wherein determining the presentation format according to the device category is based at least in part on the capabilities of the user device, and wherein the presentation format comprises:
presenting less than the all of the plurality of bank product options based on the determined device category;presenting the user assistance option as a call me button based on the determined device category, wherein a different device category is associated with a chat user assistance option;presenting less than all of the plurality of questions associated with the one or more of the plurality of bank product options based on the determined device category, andpresenting the disclosure associated with acceptance of the selected bank product option based on the determined device category with less words than if the disclosure were to be displayed on a device associated with a different device category; and an interface communicatively coupled to the processor and operable to communicate the content for display on the user device according to the determined presentation format and the determined device category.