Traffic system and method for placing advertisements with content broadcast networks

摘要

A computer-implemented system and method for incorporating advertising breaks across one or more broadcast networks. The system and method involve gathering information from several different data files, analyzing the same, making real-time logic decisions and exporting a new data file that can be imported into a traffic system of the type used to manage the placement of advertisements/commercials in television programs including normalized break windows, break counts, inventory allocations and break sequences.

主权项

1. A computer system for incorporating advertising breaks across one or more broadcast networks comprising:
a processor, said processor being a hardware component of the computer system; and memory in communication with said processor, said memory storing a plurality of instructions which when executed by said processor cause said processor to: read an electronic request having one or files in a pre-established file type, said one or more files including at least program window times; insert break times into said program window times of said one or more files; determine if said one or more files involve non-interconnected local network instances; and if said one or more files do not involve non-interconnected local network instances, update said one or more files with break times inserted into said program window times; and if said one or more files do involve non-interconnected local network instances, determine if any break counts associated with said non-interconnected local network instances are mismatched compared to said one or more files; and if no break counts associated with said non-interconnected local network instances are mismatched compared to said one or more files, insert break times into said program window times of said one or more files; and if any break counts associated with said non-interconnected local network instances are mismatched compared to said one or more files, (i) update break counts of non-interconnected local networks to match said one or more files; (ii) generate break structure files for said non-interconnected local networks having mismatched break counts; and (iii) update said one or more files for all said non-interconnected network instances not having break count mismatches.