MAPPING USER IDENTIFIERS BETWEEN DIFFERENT DEVICE ECOSYSTEMS

摘要

Techniques and technologies for mapping user identifiers between different device ecosystems are described. In at least some embodiments, a system includes a processing component, a memory, and a mapping engine configured to map a first identifier associated with a user with a second identifier, at least one of the first or second identifiers being associated with a first device ecosystem; and map a third identifier associated with a second device ecosystem with at least one of the first identifier or the second identifier, the second device ecosystem different from the first device ecosystem, based at least partially on (i) a plurality of first co-location occurrences of the third identifier with the first identifier, and (ii) a plurality of second co-location occurrences of the third identifier with the second identifier. The mapping engine may provide an indication of an association of the third identifier with the user.

主权项

1. An identifier mapping system for mapping at least one of a first identifier or a second identifier with a third identifier, the first and second identifiers being associated with a user and with a first device ecosystem, the third identifier being associated with a second device ecosystem different from the first device ecosystem, the system comprising:
a processing component operatively coupled to a memory; a mapping engine at least partially disposed in the memory and configured to:
map the third identifier associated with the second device ecosystem with at least one of the first identifier or the second identifier, the mapping being based at least partially on (i) a plurality of first co-location occurrences of the third identifier with the first identifier, and (ii) a plurality of second co-location occurrences of the third identifier with the second identifier; andprovide an indication of an association of the third identifier with the user.