SYSTEM AND METHODS FOR ANALYZING AND IMPROVING ONLINE ENGAGEMENT

摘要

Systems and methods provide online tools for helping a business improve its online presence. A contact importance score rates a contact's engagement with business via purchases and online contact, and may further gauge the contact's engagement with other contacts and potential contacts. An engagement score rates a business' engagement with online visitors with respect to industry best practices. A method of generating the engagement score may include providing recommendations to the business for improving the engagement score. A method for recommending online content can identify public and privately-created content that is likely to engage a business' users. A website builder can include a tool for aligning content on the website. The website builder can further include a tool for creating a video for promoting the business.

主权项

1. A method, comprising:
collecting, by a server computer electronically connected to a communication network, interaction data of a user; and calculating, by the server computer and from the interaction data, one or both of: a contact importance score for each of one or more contacts that produced a portion of the interaction data; and an engagement score for the user.