| 摘要 |
For each product category offered by an on-line retailer, the most popular or biggest selling products are identified. The on-line retailer competes with a bricks-and-mortar store in the sale of the identified products. A dedicated area is provided within the store. In this area, the store provides, for each identified product, both: 1) a physical purchasable unit of the product, and 2) descriptive information about the product. The descriptive information includes: 1) an identification of the product, 2) an identification of the on-line retailer, 3) a price at which the product is offered on-line by the on-line retailer, and 4) a price at which the product is offered at the store. The customer can use the descriptive information to confirm the prices, and can then purchase a physical unit of the product, and can immediately take the unit from the store without having to wait for, and pay for, shipment. |
| 主权项 |
1. A structure comprising:
a physical building having a plurality of product category areas, wherein the physical building is a retail store; retail products disposed in the building, wherein each retail products belongs to a corresponding one and only one product category, and wherein the retail products are physically arranged in the physical building according to product category so that only products of a product category are physically disposed in the product category area for a corresponding product category; and a dedicated area within the physical building that contains: 1) a plurality of identified products, wherein the identified products include retail products from multiple different ones of the product categories; and 2) a display that displays descriptive information about each identified product, wherein the descriptive information about each identified product includes: 1) an identification of the identified product, 2) an identification of an on-line retail company that is currently offering the identified product for sale on-line, 3) a price at which the identified product is being offered for sale on-line by the on-line retail company, and 4) a price at which the identified product is offered for sale at the physical retail store. |
