| 主权项 |
1. A system operable in a Content-On-Demand (COD) environment, the system comprising:
an audience profiler operable to identify a first customer premise equipment (CPE) based on a Household identification (HHID), to monitor COD content selections made by the first CPE, to determine demographic characteristics of one or more users of the first CPE based on the COD content selections, to generate user profiles of the one or more users based on the demographic characteristics, and to identify a first of the one or more users of the first CPE based on the user profiles and a subsequent COD content selection from the first CPE; and an asset decision system (ADS) communicatively coupled to the audience profiler and operable to track impressions of a plurality of assets in COD content selections across a plurality of CPEs, to detect the subsequent COD content selection by the first CPE, to select a set of assets from the plurality of assets for insertion into the subsequent COD content selection, to process the user profile of the first user to exclude a first portion of the selected set of assets from insertion into the subsequent COD content selection, to exclude a second portion of the selected set of assets from insertion into the subsequent COD content selection based on the tracked impressions of the plurality of assets, to rank assets remaining in the selected set of assets, and to direct a COD content provider providing the subsequent COD content selection to insert the ranked assets according to the ranking and a number of available time slots in the subsequent COD content selection, wherein the COD provider is a cable television provider, the audience profiler is configured with the cable television provider, and the ADS is remotely located from the COD provider and is operable to interface with another COD provider. |
