INTELLIGENT AD AUCTION AND SLA COMPLIANCE TECHNIQUES

摘要

Various types of Intelligent Ad Auction and Response Latency Timeout compliance techniques are described which may be implemented at Advertising Service Provider Systems and ad servers for intelligently handling ad requests in online and mobile electronic data networks.

主权项

1. A method of causing the at least one processor to execute instructions for:
identifying at least one action to be implemented at an ad server to facilitate the ad server in monetizing a first ad impression and in enabling the ad server to provide a response to the first ad request which is received at the remote device within an amount of time that does not exceed a Response Latency Timeout value; initiating, at the ad server, the identified at least one action; and wherein the identified at least one action includes at least one action selected from a group consisting of: (a) omitting performance of a real-time bid (RTB) auction in connection with the first ad request; (b) reducing a timeout parameter associated with RTB ad solicitation request calls to thereby reduce an amount of time spent in waiting for responses to the RTB ad solicitation request calls to be received at the ad server during servicing of the first ad request; (c) omitting performance of one or more ad solicitation request calls to one or more mobile advertising networks during servicing of the first ad request; (d) reducing a timeout parameter associated with mobile advertising network ad solicitation request calls to thereby reduce an amount of time spent in waiting for responses to the mobile advertising network ad solicitation request calls to be received at the ad server during servicing of the first ad request; and (e) reducing a Call Threshold value to thereby reduce a number of mobile advertising network ad solicitation request calls or hops to be performed by the ad server in servicing the first ad request.