METHODS AND APPARATUS TO IDENTIFY CO-RELATIONSHIPS BETWEEN MEDIA USING SOCIAL MEDIA

摘要

Methods, apparatus, systems and articles of manufacture are disclosed to identify co-relationships between media using social media. An example method includes obtaining media-exposure social media messages based on keywords and posting timestamps, and identifying a media-pairing including first media and second media. The example method also includes estimating a first audience of the first media based on a first set of media-exposure social media messages referencing the first media, and estimating a second audience of the second media based on a second set of media-exposure social media messages referencing the second media. The example method also includes determining a pairing-score for the media-pairing based on the first and second audiences and the first and second sets of media-exposure social media messages, attributing a relationship threshold to the media-pairing based on the first media and the second media, and classifying the media-pairing based on the pairing-score and the relationship threshold.

主权项

1. A method comprising:
obtaining media-exposure social media messages based on media keywords and media posting timestamps; identifying a media-pairing including first media and second media; estimating a first audience of the first media based on a first set of media-exposure social media messages referencing the first media; estimating a second audience of the second media based on a second set of media-exposure social media messages referencing the second media; determining a pairing-score for the media-pairing based on the first and second audiences and the first and second sets of media-exposure social media messages; attributing a relationship threshold to the media-pairing based on the first media and the second media; classifying the media-pairing based on the pairing-score and the relationship threshold; and generating a report indicating a level of effectiveness of broadcasting third media during presentation of the first media and during presentation of the second media based on the media-pairing classification.