Retail deployment model

摘要

A method of determining and optimizing the location of a new insurance agency is disclosed to increase market penetration of underrepresented markets. The method comprises the use of a scoring algorithm to rank various geographic regions or related zip codes. The scoring algorithm may be implemented by a location modeling system based on variables selected by a user. In addition, the various ranked geographic regions or related zip codes may be analyzed for proximity to natural or man made perils.

主权项

1. A method for determining an insurance agency location, the method comprising:
receiving at least one geographic region comprising land from at least two zip codes to be evaluated for placement of the insurance agency location; generating a risk border comprising a plurality of geographical points abutting a source of peril and a plurality of line segments connecting the plurality of geographical points; receiving at least one distance band to the risk border; receiving modeling factors to be utilized in the determination of the insurance agency location; displaying homeowner counts within the at least one distance band; determining the insurance agency location based on the displayed homeowner counts and the received at least one distance band; calculating a final score for each of the at least two zip codes; and displaying a ranking of the final scores for each of the at least two zip codes.