PREDICTING AND FACILITATING INCREASED USE OF A MESSAGING APPLICATION

摘要

The present disclosure relates to systems and methods for increasing messaging activity in a messaging system. Using the interactions of users with each other and/or with the messaging system, the disclosed systems and methods can predict how likely a pairing of two or more users are to engage in a highly active messaging thread. Based on this prediction, the disclosed methods and systems can, for example, more effectively organize contact lists and conduct promotional efforts associated with messaging features.

主权项

1. A method comprising:
identifying, by one or more servers, interactions related to an association between a first user and a second user of an electronic messaging system; analyzing, by the one or more servers, the interactions related to the association between the first user and the second user; generating, by the one or more servers and based on the analyzed interactions, an activity score representing a likelihood that the first user and the second user will engage in a highly active messaging thread; and selectively promoting, by the one or more servers, a feature of a messaging application relating to the association between the first user and the second user based on the generated activity score.