Video viewer targeting based on preference similarity

摘要

Presentation of a video clip is made to persons having a high probability of viewing the clip. A database containing viewers of previously offered video clips is analyzed to determine similarities of preferences among viewers. When a new video clip has been watched by one or more viewers in the database, those viewers who have watched the new clip with positive results are compared with others in the database who have not yet seen it. Prospective viewers with similar preferences are identified as high likelihood candidates to watch the new clip when presented. Bids to offer the clip are based on the degree of likelihood. For one embodiment, a data collection agent (DCA) is loaded to a player and/or to a web page to collect viewing and behavior information to determine viewer preferences. Viewer behavior may be monitored passively by different disclosed methods.

主权项

1. A computer implemented method for outputting a video clip to a display screen of a viewer, comprising:
building, by one or more processors and storing in a computer-readable medium, a database of viewer preferences respective of a first set of video clips; analyzing, by the one or more processors, the database of viewer preferences respective of a first set of video clips to determine preference similarities among viewers in a first viewer list who watched the first set of video clips; recording, by the one or more processors and storing, in the database viewer preferences respective of a second video clip; analyzing, by the one or more processors, viewer preferences respective of the second video clip with respect to the database to:
identify a second list of viewers who watched the second video clip and who viewed the second video clip in at least one of a plurality of positive manners;produce a third list of viewers in the database who have not yet viewed the second video clip and are most likely to watch the second video clip based on preference similarities with viewers in both: (1) the first list of viewers of the first set of video clips, and (2) the second list of viewers of the second video clip who viewed the second video clip in the at least one of the plurality of positive manners; and causing the second video clip to be output to a display screen of at least one viewer in the third list of viewers who are most likely to watch the second video clip, wherein a likelihood determination for viewers in the third list who are most likely to watch the second video clip is made by:
analyzing preference-related parameters associated with viewers,weighting the parameters,developing a likelihood score based on the weighted parameters, and comparing the likelihood score with a defined likelihood level.