Methods, systems and apparatus to generate market segmentation data with anonymous location data

摘要

Methods and apparatus are disclosed to determine a consumer classification segment. A disclosed example method involves generating, with a processor, a list of consumer classification segments based on geographic indicators associated with a mobile device, associating, with the processor, the mobile device with a first consumer classification segment of the list of consumer classification segments if the geographic indicators were retrieved while a first application was executed, and associating, with the processor, the mobile device with a second consumer classification segment of the list of consumer classification segments if the geographic indicators were retrieved while a second application was executed.

主权项

1. A method to provide tailored advertisements to a mobile device, comprising:
generating, by executing an instruction with a processor, a list of consumer classification segments based on geographic indicators associated with a mobile device, the mobile device associated with a hashed identifier to protect privacy of a user of the mobile device; associating, by executing an instruction with the processor, the mobile device with a first consumer classification segment of the list of consumer classification segments if a first pattern of the geographic indicators were retrieved while a first application was executed, the first pattern satisfying a first threshold number of geographic indicators while the first application was executed; associating, by executing an instruction with the processor, the mobile device with a second consumer classification segment of the list of consumer classification segments if a second pattern of the geographic indicators were retrieved while a second application was executed, the second pattern satisfying a second threshold number of geographic indicators while the second application was executed; and presenting, by executing an instruction with the processor, an advertisement on the mobile device based on the associated one of the first consumer classification segment or the second consumer classification segment with the mobile device.