SYSTEMS, METHODS, AND DEVICES FOR CUSTOMIZED DATA EVENT ATTRIBUTION AND BID DETERMINATION

摘要

Disclosed herein are systems, methods, and devices for generating attribution metrics. Systems include a sequential data structure generator configured to generate sequential data structures based on performance data. Each of the sequential data structures characterizes a sequential representation of at least some of a plurality of data events during a first time period. Systems also include an attribution metric generator configured to generate a first plurality of attribution scores and a first plurality of attribution metrics based on a first plurality of dimensions associated with the plurality of data events included in the sequential data structures. Systems further include a resource file generator configured to generate a first resource file that stores data values characterizing the first plurality of attribution metrics. The first resource file is capable of being provided to an advertisement server and being used to generate at least one message including a bid request.

主权项

1. A system comprising:
a sequential data structure generator configured to generate a plurality of sequential data structures based on performance data, the performance data characterizing a plurality of data events associated with a plurality of interactions between at least one user and at least one online advertisement entity, each of the plurality of sequential data structures characterizing a sequential representation of at least some of the plurality of data events during a first time period; an attribution metric generator configured to generate a first plurality of attribution scores and a first plurality of attribution metrics based on a first plurality of dimensions associated with the plurality of data events included in the plurality of sequential data structures, each of the first plurality of attribution scores identifying a portion of a data event that is attributed to an action, each of the first plurality of attribution metrics identifying a number of actions attributed to the at least one online advertisement entity, and each of the first plurality of attribution metrics being generated based on multiple attribution scores included in each sequential data structure that resulted in an action associated with the at least one online advertisement entity; and a resource file generator configured to generate a first resource file configured to store one or more data values characterizing the first plurality of attribution metrics, the first resource file being capable of being provided to an advertisement server and being used to generate at least one message including a bid request.