CONTEXTUALIZED ANALYTICS PLATFORM

摘要

An analytics engine operates on data associated with users and opportunities. A broker system provides the opportunity data to the analytics engine, but the analytics engine does not provide user data to the broker system. The analytics engine notifies users of results of analytics operations.

主权项

1. A method for maintaining confidentiality of user data in providing analytics services to a user on a data network, comprising:
receiving, by an analytics engine, user data associated with a user; receiving, by the analytics engine in response to a request to a data broker system, a plurality of opportunity data, wherein the plurality of opportunity data comprise one or more electronic records defined as qualifying for association with one or more users, and wherein the request comprises non-traceable user data; and performing one or more analytics operations based on the user data and the plurality of opportunity data, wherein the one or more analytics operations match at least one opportunity to the user based on characteristics of the user data and characteristics of the plurality of opportunity data.