| 发明名称 |
Method and System for Targeted Broadcast Advertising |
| 摘要 |
A system and a method for using the system for targeted broadcast advertising includes a broadcasting medium are provided. The system includes a broadcaster configured to provide a multimedia stream to a viewing device through the broadcasting medium; the multimedia stream including a close captioning string; wherein: the broadcaster is further configured to provide advertisements in the multimedia stream according to a correlation between the close captioning string and a plurality of vendor keywords. |
| 申请公布号 |
US2017094325(A1) |
申请公布日期 |
2017.03.30 |
| 申请号 |
US201615378027 |
申请日期 |
2016.12.13 |
| 申请人 |
PAYPAL, INC. |
发明人 |
Geraci Chad Anthony |
| 分类号 |
H04N21/234;H04N21/478;H04N21/81;H04N21/488 |
主分类号 |
H04N21/234 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A system for targeted broadcast advertising comprising:
a broadcasting medium; and a broadcaster configured to provide a multimedia stream to a viewing device through the broadcasting medium; the multimedia stream comprising a close captioning string; wherein:
the broadcaster is further configured to provide advertisements in the multimedia stream according to a correlation between the close captioning and a plurality of vendor keywords. |
| 地址 |
San Jose CA US |
