Keyword-based content suggestions

摘要

A system and related methods suggest content based on user input and another metric. In one implementation, web-sites are suggested to advertisers in response to keyword input and by factoring in how often such web-sites were selected or “clicked on” as a result of corresponding search queries. Search logs are processed to determine how often certain query terms led to web-sites being selected. Web-sites are ranked accordingly. Keywords from advertisers are matched to the web-site rankings to present the top web-sites.

主权项

1. A computer-implemented method comprising:
identifying, by one or more computing devices, a content source that was referenced by search results for each of two or more different queries that have been previously received from users; determining, by one or more computing devices and for each query from the two or more queries, a number of user interactions with the search results that referenced the content source and were provided to the users in response to the query; ranking, by one or more computing devices, the queries based on the number of user interactions with the content source when presented to the users as a search result for each query; determining, by one or more computing devices, that a term provided by an advertiser matches a query from the two or more queries; determining, by one or more computing devices, that the number of user interactions with the content source corresponding to the matched query meets a threshold number of user interactions; and providing data to the advertiser identifying the content source as a presentation location for the advertiser's content.