System and methods for analyzing content engagement in conjunction with social media

摘要

Various embodiments disclose a system and methods for media content analysis based at least in part upon social media data. In some embodiments, a computer system may identify social media messages corresponding to televised content. For example, following the uploading of a television show (or advertisement) to an Internet website, or transmission across a television network, viewers and non-viewers of the show may begin commenting upon the show. The system may correlate the number of viewers of the show with the social media messages to generate one or more metrics describing relations between the show's viewership and the show's social media effects.

主权项

1. A method, implemented by a computing system, for analyzing content viewership comprising:
accessing televised content data characterizing a selected piece of televised content; accessing television viewing data associated with the selected piece of televised content, the television viewing data derived from a plurality of televisions that access content via a cable or satellite network; determining, by the computing system, social media matching criteria based upon the televised content data, the social medial matching criteria comprising a geographic location, a time, and a keyword; filtering a plurality of social media messages based upon the social media matching criteria to identify a filtered plurality of social media messages that are related to the selected piece of televised content, the social media messages associated with social media services that offer services via web servers, the social media messages comprising a user-generated narrative; calculating an audience engagement measurement corresponding to the selected piece of televised content based upon the filtered plurality of social media messages and the television viewing data; and calculating a correlation between television rating data associated with the selected piece of televised content and information associated with the filtered plurality of social media messages.