Optimal time to post for maximum social engagement

摘要

Computer-implemented methods and systems are disclosed for making a recommending providing a post on a social media forum. One exemplary embodiment involves utilizing machine-learning techniques to produce a model capable of determining optimal post recommendations from various posting factors. The model may be produced from historical post information regarding various posts made by, for instance, marketers on a social media forum and corresponding community interest responses to the posts made by the community of users associated with the social media forum. The model may be provided to a recommendation engine.

主权项

1. A computer-implemented method, comprising:
receiving historical post information associated with marketing posts presented on a social media forum; training, via a processor, a model for predicting community interest for a potential post posted in a posting circumstance in which a combination of posting factors is applicable, including a time-dependent posting factor, the model being trained based on the historical post information, wherein the time-dependent posting factor is at least one of: (i) a time of day or (ii) a time elapsed between a first post and a second post; and providing the model for use in a recommendation engine.