| 摘要 |
Systems and methods are provided for directing advertising content based on transaction data. An example method includes aggregating transaction data and accessing, by a computing device, bids for advertising content. The bids include a first bid from a first merchant, a first conditional bid based on a first criteria from the first merchant, and a second conditional bid based on a second criteria from a second merchant. The first and second criteria are based on first and second aspects of the aggregated transaction data, respectively. Each bid includes a bid value. The method also includes directing, by the computing device, advertising content to an advertising medium, as indicated by the first merchant, when the aggregated transaction data satisfies the first and second criteria, but the bid value of the first conditional bid is greater than the bid values of the first bid and the second conditional bid. |
