发明名称 SYSTEMS AND METHODS FOR AUTOMATICALLY MANAGING PLACEMENT OF CONTENT SLOTS IN AN INFORMATION RESOURCE
摘要 At least one aspect is directed to a method of a method of automatically managing placement of content slots in an information resource. The method includes a data processing system receiving, from a computing device, a request for content and, in response, transmitting a content slot insertion script to the computing device. The content slot insertion script, when executed, can cause the computing device to identify one or more Document Object Model (DOM)elements included in the DOM tree of the information resource and determine one or more candidate third-party content placement locations according to a third-party content placement policy. The second plurality of computer-executable instructions, when executed on the computing device, can also cause the computing device to select, from the candidate third-party content placement locations, a third-party content placement location in the DOM tree and display a third-party content item at the selected ad placement location.
申请公布号 WO2017048496(A1) 申请公布日期 2017.03.23
申请号 WO2016US49240 申请日期 2016.08.29
申请人 GOOGLE INC. 发明人 BURRIESCI, Matthew Strecker;CHEN, Willa Angel
分类号 G06Q30/02 主分类号 G06Q30/02
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