| 摘要 |
A universal identification graph algorithm connects identities across computing devices and digital channels to one customer. The universal identification allow marketers to engage customers with relevant brand experience as they move between devices and across all digital channels. The universal identification graph algorithm enables mapping of a customer's journey across multiple, different identifications, allows deep personalization based on behaviors, habits, and preferences across the entire customer journey, helps create a more comprehensive customer profile to enable marketers to target the customer with relevant content at the right time and through the right channels, and also provides the customer with the ability to quickly opt out. |
