SURFACING APPLICATIONS BASED ON BROWSING ACTIVITY

摘要

Applications are surfaced to a user during browsing without requiring a specific search by the user. The applications can be selected for surfacing to the user based on the network address entered into the address bar of a browser, the content of the page corresponding to the network address, or a combination thereof. Applications may be selected for surfacing based on a partial address entered into the address bar and/or based on the web page content that is currently visible in the browser display.

主权项

1. A computer-implemented method for surfacing one or more applications, the method comprising:
receiving one or more characters corresponding to characters detected in a browser address bar of a browser on a user device; ranking applications with respect to a search query, the search query comprising at least one keyword corresponding to the one or more characters, each application being maintained in association with an app store; selecting an application from the applications for search results based on the ranking of the applications; transmitting an identification of the selected application to the user device; causing display, in the browser, of the application within content of a web document based on the transmitted identification, the displayed application comprising an icon of the application; and in response to a user selection of the displayed application and based on detecting the application has been installed on the user device from the app store, automatically launching the application on the user device, wherein the application is provided with context corresponding to the search query to establish an advanced entry point to the application.