TRANSMISSION DEVICE, RECEPTION DEVICE, AND DATA PROCESSING METHOD

摘要

The present invention realizes a configuration that controls the transmission sequence of selectively outputtable advertisements and heightens the possibility of an advertisement very likely to be viewed being received and reproduced in a reception device. A transmission device determines the transmission sequence of a plurality of selectively outputtable advertisement contents at the advertisement output time of a prescribed duration in the reception device and transmits the advertisement contents. With the transmission time of an advertisement very likely to be viewed being defined as closest to the advertisement output time, the transmission time of an advertisement not very likely to be viewed is set before the transmission time of content very likely to be viewed and transmission is made. Furthermore, delivery priority information (Delivery Priority) corresponding to each of the advertisement contents is transmitted to the reception device, enabling the reception device to determine whether or not cache processing based on priority information is necessary.