| 摘要 |
A method and system for point of sale (POS) transaction based individualized targeted marketing is provided. The method includes, for a point of sale (POS) transaction involving a POS merchant and a POS customer, pushing an advertisement to the POS customer for another merchant in response to the other merchant's distance from the POS merchant and additional parameters. The additional parameters may include historical transaction data for the POS customer, the probability of follow on purchase in a merchant type of services by the POS customer, and merchant ratings. |
