| 摘要 |
A processor-implemented method for advertisement management comprises retrieving, via a processor, an opportunity structured listing and an advertisement template from a database, wherein the template is configured to be incorporated into a web page; parsing, using said processor, the opportunity structured listing to extract opportunity key terms based on the advertisement template; generating, using said processor, an advertisement by populating the extracted opportunity key terms from the parsed opportunity structured listing into the retrieved advertisement template; distributing, using said processor, the generated advertisement to a content provider for incorporation into displayed content via a third party web server; obtaining, using said processor, web user characteristics associated with a web user identifier via a web user's viewing the content provider's displayed content; correlating the advertisement with the obtained web user characteristics; identifying a web user as a distribution target for the advertisement based on the correlation of the advertisement with the obtained web user characteristics; and distributing, using said processor, the advertisement to the web user via said third party web server and tracking web user interaction with the distributed advertisement. 8795242_1 (GHMatters) P79498.AU.3 2803/2013 aI) -oo .5n a) 0) 4-' C: 0 22el CoL U))L |
