METHODS AND SYSTEMS FOR DETERMINING A RETARGETING SEQUENCE OF ADVERTISEMENTS ACROSS PLATFORMS

摘要

Methods and systems are described herein for determining a retargeting sequence of advertisements that transition between displaying a first advertisement at a first platform and displaying a second advertisement at a second platform, where the advertisements of the sequence are related by metadata. The retargeting sequence of advertisements may be determined based on a user's viewing habits with reference to a first item, and applied to promotion of a second item.

主权项

1. A method for retargeting advertisements, the method comprising:
determining when a user, using a first platform, has viewed a first advertisement of a first plurality of advertisements that corresponds to first metadata; determining when the user, using a second platform, has viewed a second advertisement of a second plurality of advertisements corresponding to second metadata, wherein the second metadata is correlated to the first metadata; determining that, within a predefined period from a time at which the user viewed an advertisement of the second plurality of advertisements, a first conversion event has occurred by the user by way of the second platform; determining a retargeting sequence for subsequent display, by way of the first platform and the second platform, of advertisements selected from the first plurality of advertisements and the second plurality of advertisements in response to determining that the first conversion event has occurred; executing the retargeting sequence, wherein the retargeting sequence comprises causing to be displayed, by way of the first platform, an advertisement of the first plurality of advertisements, and by way of the second platform, an advertisement of the second plurality of advertisements; determining a predicted time of occurrence of a second conversion event; and causing to be displayed, by way of the second platform, an advertisement from the second plurality of advertisements having a highest correlation to the first metadata, to the user at the predicted time of occurrence of the second conversion event.