IMPRESSION CAPPING IN DISTRIBUTED ONLINE ADVERTISING ENVIRONMENT

摘要

Ad segments on a Web page are filled with ads that are served by a service provider operating between a user computer and publisher on one end and multiple ad serving entities on the other. The service provider implements a bidding process for the ad segment. Impression caps may be imposed over geographically separate data centers. An individual server in a data center may dynamically request information from a central store to update a local impression cap quota.