Aggregating data from multiple devices belonging to one user for directed ad targeting

摘要

Targeting advertisements to a user on multiple devices includes: selecting an access point; maintaining an internet access log to track web activity across multiple devices within said access point; identifying the multiple devices involved in the web activity; distinguishing patterns of web activity for the multiple devices to identify users of the devices; generating a user interest vector populated with user interests derived from the patterns of web activity; initializing a master log of user interest vectors for all users within the access point, wherein the master log maps the users with the multiple devices; and updating the master log.

主权项

1. A method for directed on-line ad targeting within an access point comprising:
using a processor device configured to perform:
selecting an access point;maintaining an internet access log;tracking web activity on multiple devices within the access point on the internet access log, the multiple devices comprising a first device and a second device;matching the first device with a user based upon a determination that the user logged in on the first device;tracking multiple parameters of the web activity;identifying the multiple devices involved in the web activity;distinguishing patterns from the web activity among the multiple devices;refining an identity of the user in association with the multiple devices based upon the patterns when user identification is unavailable for at least one of the multiple devices;matching the second device with the user based upon one or more factors comprising an order for launching a first application and a second application at start-up on at least one of the first device or the second device without determining that the user logged in on the second device; andtargeting ads to the user across the multiple devices based upon the matching the first device with the user and the matching the second device with the user.