UTILIZING KEYSTROKE LOGGING TO DETERMINE ITEMS FOR PRESENTATION

摘要

Systems, methods, and computer-readable storage media are provided for utilizing keystroke logging information to determine items (e.g., search results and/or advertisements) for presentation in response to an input search query. The utilized keystroke logging information is captured contemporaneously with input of the submitted query terms/content of the search query. That is, the utilized keystroke logging information is captured during a single search query input session measured, for instance, between execution of a first search query and execution of a second search query, or between engagement with a search query input region and execution of a search query. In this way, information that may be gleaned about a user's intent based upon query reformulations (e.g., query term deletions, additions, spelling corrections, and the like) and/or actions taken with respect to query formation (e.g., pasting actions) may be utilized to provide relevant items in response to the search query.

主权项

1. One or more computer-readable storage hardware device storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to utilize keystroke logging to determine items for presentation, the instructions configured to:
receive a search query including submitted content and keystroke logging information, the keystroke logging information being captured between execution of a first query and execution of a second query; and determine at least one item for presentation in response to the search query based, at least in part, on the keystroke logging information, the at least one item comprising a search result, the determining comprising:
ranking a plurality of potential search results in response to the search query based, at least in part, on the keystroke logging information; anddetermining the at least one item for presentation based on the ranking.