METHODS AND SYSTEMS FOR WIDGET OPTIMIZER

摘要

Aspects of the present disclosure are presented for advertisers in e-marketing campaigns to specify with greater granularity and control where and on what websites their advertisements may be placed on publisher websites, through a third party advertising platform. The advertisers utilizing this functionality may be able to improve their advertising effectiveness by having more control, such as eliminating placement of ads that have been shown to generate poor marketing results, or increasing placement onto websites that have been shown to have effective marketing results. The third party advertising platform may place the control directly with the advertiser, allowing the advertiser to specify which websites and where in the websites the widgets should be placed without needing to coordinate with the third party advertising company.

主权项

1. A method for conducting advertising in digital media, the method comprising:
receiving, by a processor, an input by an advertiser to generate an e-marketing advertising campaign; receiving, by the processor, information associated with one or more advertisements to be displayed in one or more publisher's websites; generating, by the processor, one or more widgets comprising an image associated with an advertisement of the advertiser and a URL associated with a website of the advertiser, the widget configured to be embedded into the one or more publisher's websites and to display the image associated with the advertisement on the one or more publisher's websites; receiving from the advertiser an input to operate a widget optimizer function that enables the advertiser to directly control at least one characteristic defining how the widget is to be displayed in the one or more publisher's websites; and causing display of the image of the widget in the one or more publisher's websites in accordance with how the advertiser has defined the widget to be displayed.