发明名称 METHOD AND SYSTEM FOR DYNAMICALLY PROVIDING ADVERTISEMENTS FOR COMPARISON
摘要 The present teaching relates to providing dynamic advertisements for comparison. In one example, a request is received for selecting advertisement. The request incorporates a query. The query is analyzed to determine a category of product and determine one or more attributes of the category of product based on the query. At least one advertisement associated with the category of product is selected based on the one or more attributes and the request. An instruction on presentation of the at least one advertisement is generated in accordance with the one or more attributes. Information related to the instruction and the at least one advertisement is sent as a response to the request.
申请公布号 US2017076327(A1) 申请公布日期 2017.03.16
申请号 US201514851214 申请日期 2015.09.11
申请人 Yahoo! Inc. 发明人 Filippini Frank;Angarita Jorge;Greenwood Wayne;Parent Dan;Giaffo Lisa;Sheedy-Owen Erin P.
分类号 G06Q30/02;G06F17/30 主分类号 G06Q30/02
代理机构 代理人
主权项 1. A method, implemented on a machine having at least one processor, storage, and a communication platform connected to a network for providing advertisement, the method comprising: receiving a request for selecting advertisement, wherein the request incorporates a query; analyzing the query to determine a category of product and determine one or more attributes of the category of product based on the query; selecting at least one advertisement associated with the category of product based on the one or more attributes and the request; generating an instruction on presentation of the at least one advertisement in accordance with the one or more attributes; and sending information related to the instruction and the at least one advertisement as a response to the request.
地址 Sunnyvale CA US