METHOD AND SYSTEM FOR PROVIDING CONSUMERS WITH CONTROL OVER USAGE OF THE CONSUMERS' DATA AND REWARDS ASSOCIATED THEREWITH

摘要

A method of and system for providing consumers with control of the use of the consumer's data and providing associated rewards. A data control server computer (DCSC) receives from a consumer computing device consumer data and an associated data control parameter that specifies a level of control granted over the usage of the associated consumer data. The DCSC utilizes the received consumer data in accordance with the specified level of control over the usage of the consumer data. The DCSC will provide rewards to the consumer as a function of the consumer data entered by the consumer and the level of control of the usage of the consumer data specified by the consumer, and/or based on the quantity of the consumer data entered by the consumer, and/or based on the level of control of the usage of the consumer data specified by the consumer.

主权项

1. A computer-implemented method of providing consumers with control of the use of the consumer's data and providing associated rewards for use of that data comprising:
a data control server computer receiving from each of a plurality of consumers via consumer computing devices (i) consumer data and (ii) a data control parameter associated with the consumer data, the data control parameter specifying a level of control granted over the usage of the associated consumer data; the data control server computer aggregating the consumer data received from each of the plurality of consumer computing devices in accordance with the associated data control parameters to generate aggregated consumer data; the data control server computer utilizing the aggregated consumer data, the data control server computer calculating a total value of the aggregated consumer data and a relative percentage of value contributed by each of the plurality of consumers towards the total value of the aggregated consumer data, and the data control server computer providing rewards to each of the plurality of consumers in accordance with the calculated relative percentage of value of the consumer data provided by the consumer with respect to the total value of the aggregated consumer data.