| 摘要 |
The present invention relates to the technical field of the Internet, and disclosed are an information pushing method, apparatus, and system. The method comprises: acquiring first behavior data of a user account; calculating a first activeness score of the user account; detecting whether the first activeness score of the user account is less than a preset threshold; if the first activeness score of the user account is less than the preset threshold, calculating friend activeness scores of friend accounts in a friend list of the user account; and pushing, to the user account, related information of a target friend account whose friend activeness score reaches a preset condition. The present invention solves the problem that a server only pushes few types of information to a user account, resulting in an extremely small number of times of access to lots of pushed information and a waste of resources of the server, and achieves effects of pushing related information of a target friend list to a user account according to a social attribute of the user account, improving the number of times of access to the pushed information, and avoiding wasting resources of the server. |
